Italian Design · 23 November 2024
Despite its lack of prominent branding or flashy colours, the Loro Piana aesthetic is unmistakable. With the help of shows like "Succession," the Loro Piana style has become widely recognised. Whether Gwyneth Paltrow or celebrities like David Beckham and Oprah Winfrey, they are all fans of the cashmere brand. Loro Piana was founded in 1924 in Quarona, a town in the Piedmont. In the 1980s, the next generation, Sergio and Pier Luigi Loro Piana, expanded the business to include ready-to-wear.