Stocks may be declining and the fashion industry is adjusting to new tariffs, but Pucci and artistic director Camille Miceli are lifting spirits with their vibrant designs. For her Spring 2025 show, Miceli chose the stunning La Cervara, a former abbey on the road to Portofino, known for its breathtaking views and Italian Renaissance garden. The show, attended by 230 guests, took place just before sunset, creating perfect moments for Instagram. Miceli showcased her collection centered around the Marmo print, inspired by sunlight reflecting on the sea. This season, the print featured soft sorbet and powder pink hues alongside black waves on silk garments. The collection also highlighted craftsmanship, with black and white sea shells hand-stitched by Pucci artisans, elevating the standards of design.
Miceli's designs embody an airy aesthetic with fluid shapes, featuring elements like narrower skirts and larger "balloon" blouses in poplin cotton. She presented her first Pucci runway show in Florence in 2023, followed by one in Rome, after previously hosting multiday lifestyle experiences in glamorous locales like Capri and Saint Moritz. Women choose Pucci to feel special and stand out, a desire that has grown over time. The brand is synonymous with joy and femininity, and America remains a strong market, with a new store opening in Houston this month..
Marisa Berenson praised the recent Pucci show as “beautiful and brilliant,” commending Camille for modernizing the brand while maintaining its essence. She expressed joy at returning to Portofino, recalling wonderful memories from her youth.
Write a comment