La Perla is known for its luxurious and elegant lingerie. The Italian brand was founded by Ada Masotti, an artisan skilled in handcrafted Bolognese corsetry, in 1954 when she opened a small lingerie boutique in Bologna. The name "La Perla" ("The Pearl") was inspired by a jeweler's case lined with red velvet in which Masotti's first lingerie creations were transported. Masotti combined her craftsmanship and understanding of women's bodies to create undergarments that were both beautiful and functional. The dedication to artisanship, quality, and addressing women's needs has transformed this small Italian boutique into a globally recognized brand that now includes swimwear, fragrance, and accessories.
Alberto Masotti is the son of Ada Armaroli, founder and creator of La Perla, a Bolognese company that has brought the beauty of femininity all over the world. His book La Nostra Perla, is an ode to family and the most expert craftsmanship. La Perla is synonymous with refined and exclusive lingerie. The brand's story dates back to the post-World War II era, starting from a small workshop and growing into a globally recognized name. Ada, Alberto, and Olga were key figures in its rise. In his book, Alberto Masotti, President from 1981 to 2007, shares untold stories and insights about the brand's evolution, professional and personal relationships, and the commitment of the community that built La Perla. This history is revealed on the occasion of its 70th anniversary.
The book La Nostra Perla chronicles the origins of the brand, which has fallen into disrepute and awaits a relaunch, alongside the life story of Masotti, born during the Second World War, amidst bombs and poverty, and the journey of his mother as she became increasingly independent, creating various types of clothing. The book also outlines the history of Italy from the post-war period to today, the development of fashion, and the growth of the Bolognese company from a small tailoring workshop in public housing to a structured group interacting with VIPs and celebrities. Currently under extraordinary administration, the company is seeking revival.
Approximately 250 employees work for La Perla Manufacturing and are hoping for a solution to secure their future. The company entered extraordinary administration proceedings last spring after its parent company, La Perla Global Management UK, was liquidated due to unpaid taxes by financier Lars Windhorst. Masotti hopes for the intervention of an entrepreneur who can revive the brand while respecting the company's values of creativity, contemporaneity, elegance, sensuality, and respect for employee work, principles originally advocated by his mother.
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