Peroni Nastro Azzurro 0.0%, the renowned Italian beer brand from Asahi Europe & International, has announced a year-long partnership with global motorsport and lifestyle icon Charles Leclerc. As the first-ever global brand ambassador for Peroni Nastro Azzurro 0.0%, Charles Leclerc will headline the new '0.0% to 100%' campaign, which celebrates the premium brand’s distinctive taste and ethos of “live every moment.”
The campaign will focus on an episodic social content series set in Lake Como, Italy, set to be released this summer. This series will be complemented by experiential activities and personalized experiences, including signed gifts for fans and beer lovers worldwide.
The content will highlight those special moments that enhance our daily lives—a tribute to the small experiences that bring joy. Through exclusive behind-the-scenes access to Charles Leclerc’s life off the track, the series will showcase the charm of the Italian “Dolce Vita” lifestyle, redefined for a new generation.
To launch the series and announce the ambassadorship, Peroni Nastro Azzurro 0.0% has unveiled a short film featuring Charles Leclerc as the new face of the brand.
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