A campaign as a dialogue – Prada in conversation. The Fall/Winter 2024 Prada advertising campaign embraces a fundamental tenet at the heart of the house’s creativity: the notion of conversing, of exchange of ideas. Honest human interaction is at the core of Prada’s identity – the foundation of its expression of fashion and the root of the creative partnership between Miuccia Prada and Raf Simons. Every Prada collection is a conversation, an interplay of contrasting opinions and viewpoints, both within the designs themselves and in their rapport with their audience. Fashion is an exchange. That ideology is extended to encompass the concept behind Prada’s visual imagery, a mirror of actuality – the now, the here.
The fall 2024 Prada collection, designed by Miuccia Prada and Raf Simons, emphasizes the exchange of ideas and creativity through clothing. The ad campaign, titled “Now That We’re Here,” explores human interaction and creativity, featuring images captured by photographer Willy Vanderperre and scripted conversations by Miranda July.
Write a comment