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Summer is served: Negroni the most popular summer drink

In the realm of mixology, Italy has a strong connection to a legendary cocktail that is approaching its hundredth birthday. For almost a century, Italians have been enjoying Negronis, with its strong and distinctive flavor that has won over the taste buds of countless enthusiasts due to its skillful blend of Gin, Vermouth, and Campari. And this balanced ratio of spicy and bitter notes has made the Negroni a popular summer drink. 

In 1918, Florence was a popular destination for European aristocrats, artists, and writers. Count Camillo Negroni, a member of the aristocratic class, fell in love with gin during his frequent travels to England and the United States.

While visiting the Caffè Casoni on Via de' Tornabuoni, a small establishment that served simple cocktails to tourists and regulars, he collaborated with the barman, Fosco Scarselli, to create a new cocktail. Count Negroni added gin to a classic cocktail made with vermouth and bitters, and garnished it with a slice of orange. This creation, named the Negroni Cocktail, became a popular success.


The recommended recipe is prepared as follows:

3/4 oz Gin;

3/4 oz of Red Vermouth;

3/4 oz Bitter Campari

instead of 1 oz (i.e. 3 cl) per ingredient, in addition to ice and a segment of orange. In this way the total alcohol content of the drink is just over 2 oz, or 6 cl, making the Negroni less demanding to consume. The technique to use is the Build: you take an Old Fashioned (or Rock Medium) glass and fill it with ice, then pour in the Gin.

At this point you can pour Vermouth Rosso and Bitter Campari at the same time. Finally you can give the ingredients a quick stir and add the garnish, i.e. a segment of orange.

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