Forte dei Marmi remains one of Tuscany’s finest seaside towns with the broadest stretches of sand, with endless beach clubs – most with restaurants, some with boutiques, all with row upon row of sunbeds and umbrellas – extending its length. And some owned by famous celebrities such as the Alpemare Beach Club owned by Andrea Bocelli. Surrounded by pine forests and views of the Tyrrhenian Sea and the Apuan Alps in the background. Known for its luxury accommodation options, we have highlighted 3 Hotels for their stunning location, history and decor, such as the Grand Hotel Principe di Piemonte, the La Serena Hotel and Hotel Byron.
La Serena
La Serena, one of the resort town’s few boutique hotels, which is welcoming guests from April. The new look is contemporary-cosy: colourful shabby-chic linens and natural woods in the common areas, touches of Missoni style in the 30 rooms and suites. There are bikes for guests to use and plenty of concierges on hand to book your lunch, dinner, day at the beach or private shopping session. Forte has more luxury boutiques but far more interesting are the small local artisans – especially the huge outpost of Riccardo Barthel’s fantastic Florentine design, antiques and tile emporium.
Hotel Byron
There’s a reason Hotel Byron is considered one of the most beautiful spots in the heart of Forte dei Marmi. Hotel Byron is an elegant 5-star boutique hotel that guarantees guests all the services, modern conveniences and opportunities for relaxation. What makes this luxury hotel even more unique and special is its past, a union of atmospheres, memories, colours and passions that are fully relived in every corner of the structure. The villa in which it is housed is a historic residence located a few metres from the sea, with the spectacular backdrop of the Apuan Alps. The villa was constructed in the first half of the last century at the behest of the Duke of Zoagli, José “Pepito” Caferino Canevaro, an international character with a free and unconventional spirit. It was he who chose the distinguishing “Liberty” or “Art Nouveau” style that characterises the dwelling, having reigned in Europe between the 19th and early-20th centuries. As a guest here, you will bask in the cozy atmosphere of the noble villa and enjoy the intimate charm of the Sasso wing, which features a more modern design. The entire property overlooks the sea and is surrounded by a private garden, set against the majestic backdrop of the Apuan Alps.
Grand Hotel Principe di Piemonte
The elegance of a hotel from the early 1920’s meets all the comforts of the modern era to create a charming luxury Hotel in Versilia. Welcome to the Grand Hotel Principe di Piemonte in Viareggio, a historic 5-star hotel that first opened in the early 1920’s and was created to excite, designed to impress and built to enchant its guests. Nestled in the refined setting of Versilia, the hotel blends luxury, class and elegance to provide experiences that are always new and surprising. It is a member of the Leading Hotels of the World.
Set on the Tuscan Riviera, the Grand Hotel Principe di Piemonte is a glamorous heritage property finds roots in the Roaring Twenties and still retains the original façade. The star player here, though, is Piccolo Principe, steered by a 2 Michelin-starred chef who serves elevated Italian fare, spiked with Asian influences. Off property, the nearby golden sandy beaches of the Tyrrhenian coast await. Spend the day at an exclusive beach club, or simply stroll the famous sea promenade that is just steps from the hotel and filled with elegant bars, restaurants and upscale boutiques. Tuscan artisans fashioned many of the dark wood embellishments and stained glass accents that fuel the property's Belle Epoque 2.0 vibe.
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