At the Australian F1 Grand Prix in Melbourne last week, Charles Leclerc dominated the 3rd race of the year, and celebrated in style on the podium with a Jeroboam-sized bottle of Blanc de Blancs Trentodoc sparkling wine. Maranello plus Trento: a dream match. Formula 1® has chosen Ferrari Trento as its official partner not only because it is one of the world’s most award-winning wineries, but also due to its long and prestigious history. Camilla Lunelli from Ferraritrento wines: "We are very happy". Ferrari wins, toasts with Ferrari. A dream combination, which every Italian would always like to see on the top step of the podium.
The news and images of the victory at the third GP of the season - but the first with the toast of the precious Trentodoc Ferrari Sparkling Wine, as at the other two only non-alcoholic options were allowed due to GP being hosted in Muslim countries. “We are very happy, it could not have been better than this - says beaming Camilla Lunelli, at the helm of the family group with the role of director of communication and external relations. "Being on the podium together with the Ferrari Team is a dream that we have cultivated for a whole year and that we can now live with great emotion, together with millions of people." For three years – starting with the 2021 season – the Italian sparkling wine par excellence will celebrate the victories of the great champions of Formula 1®, with a Jeroboam of Ferrari Trentodoc on the most iconic podiums in the world of sport. Formula 1® has chosen Ferrari Trento as its official partner not only because it is one of the world’s most award-winning wineries, but also due to its long and prestigious history.
In the words of Stefano Domenicali, President and CEO of Formula 1®: “Celebrating success is part and parcel of both our DNAs and Ferrari Trento, which has always been present at the most important moments in sport, is the ideal partner for us. For more than a century Ferrari Trento has been synonymous with Italian excellence: it has created, thanks to its passion and skill, sparkling wines of great elegance that have the ability to enhance any occasion”.
Ferrari Trentodoc is a company with 120 years of history and our relationship with Maranello is long-standing: Enzo Ferrari was an admirer and friend of our family and two years ago, even before entering the circuit, we were the official toast to the finish line. one thousand Red GPs ". In two weeks, the race will take place in Imola, where Ferrari plays at home, and the enthusiasm of the supporters will be skyrocketing. "And later on there will be Monza, which celebrates the 100th anniversary of the racetrack. But we also have high expectations for Miami, which is entering the circuit for the first time and is creating great interest throughout the United States, a key market for our bubbles. It will be a very intense and promising season ”says Lunelli. The three Jeroboam-sized bottles uncorked in Melbourne and signed by the three drivers on the podium will be available on F1 Authentics, the site dedicated to Formula 1 memorabilia that will put them up for auction to raise funds for the work of the Red Cross in Ukraine. Prices are already rising.
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