Barilla has launched a new global advertising campaign “A SIGN OF LOVE”; promoted by Publicis Italy. Barilla is repositioning itself on a global level with the new campaign highlighting the true value of preparing a dish of pasta for someone: a sign of love to express what we cannot say with words. The new Global Brand Campaign has been launched in 40 countries and brings together classical stories with a modern touch. The relationships show today’s families, each with its own distinctive character, difficulties and diversity. The new brand slogan is “Barilla. A sign of love” and has been directed by Saverio Costanzo, a film director known to the general public for having directed the Italian-American TV series “My Brilliant Friend”.
Write a comment
Alvin Jones (Friday, 11 April 2025 00:23)
My company needs supplier for Barilla in the United States
ciao@amalfistyle.com (Friday, 11 April 2025 18:27)
Please reach out directly to Barilla for local stockists or supply arrangements:
To contact Barilla suppliers in the US, you can reach out to Barilla America Inc. at their headquarters in Northbrook, IL, or through Rob Herlihy at 847-204-8041. 885 Sunset Ridge Rd, Northbrook, IL 60062, USA.