Bulgari is without doubt the most well-known Italian jewellery brand. Its history goes back to 1884 when Sotirio Voulgaris opened his first shop under the Bulgari name in Rome. When the Jeweller redesigned its logo in 1932, the trademark BVLGARI, that we are now so familiar with, was written in the classical Latin alphabet derived from the founder, Sotir Bvlgari’s name. When the brand would later introduce its B.Zero1 Collection, which prominently showcased the BVLGARI logo, the designers sited the Colosseum as their primary inspiration.

Bulgari’s Serpenti motif draws from the seductive serpent characters of ancient Greek and Roman mythology. Its iconic Tubogas technique, used in its watches and jewelry designs, is a braided metal affect that also harkens back to the snake symbolism for wisdom, life, and eternity.

Established in Vicenza, Italy in 1977, Roberto Coin is a comparative newcomer, relative to the other Italian jewellers in this post. When the brand officially launched in 1996, Roberto Coin used a unique brand signature: a small ruby. Set on the inside of every piece, this hidden gem was a part of the ancient belief that wearing a ruby promoted long life, health and happiness. Roberto Coin is a master of light, shape and colour. He uses materials that include 18ct yellow gold, white gold, and rose gold, diamonds, precious stones, gold and steel, wood and other supplies for his necklaces, bracelets, rings, earrings, brooches and pendants. He is intimately involved in all aspects of his business; from design to manufacturing, marketing and finance.Celebrities adore wearing Roberto Coin jewellery, admirers of the art are Elizabeth Hurley, Halle Berry, Selena Gomez, Ophra Winfrey and many more.

Umberto Cazzola, first of the Cazzola’s dynasty of jewellers, opened his first goldsmith’s workshop with about 20 employees back in 1929, eventually passing on his innovative, pioneering approach to his son Odino.  Odino invested in modern technologies that let him to develop revolutionary products, such as the flexible metal straps which will be the core of the production until the 1960s. In 1948 FOPE presented some works of the finest modern goldsmiths at Vicenza fair for the very first time. In Italy FICM, an acronym for Italian factory metal strap, was the first company to make these products. The leading Swiss watch makers demanded for very high standards and FOPE, thanks to craftsmanship and innovative technologies, became the leading supplier in Italy. At the end of the 1960s Odino changed the company name from FICM to FOPE which translates into Factory of Jewellery Precious Export. Umberto (named after his grandfather) and his sister Ines transformed the family business by investing extensively in research and development and perfecting cutting-edge technologies. 
In these years FOPE specialised in making watch-straps and watch-cases from gold and began to experiment new techniques to create exquisite jewellery. In 1985 it created the Novecento mesh, today the true brand’s icon, shaping it into many different designs: the brand’s signature style brought it success in Italy and, later, world-wide. FOPE inaugurated its new headquarters in the center of Vicenza.

Vicenza is the place where the company continues to blend craftsmanship and state of the art technology, while securing leading distinctive jewellery collections. In these years the fourth generation joined the family firm: Giulia, Umberto’s late daughter, opened the American branch in New York. Later she started to managed the brand’s marketing strategies and became part of the company’s board playing a fundamental role in launching FOPE worldwide. The Flex’it lines feature stretchable bracelets and rings crafted solely in 18 carat gold and rendered fully flexible thanks to tiny gold springs hidden between each link.